A Guide to Skincare for Men

Many men may not even have skincare in their vocabulary, let alone bathroom cabinets. But that’s where we come in. From cleansers to moisturizers, read on to discover the best skincare for men that should be included in every routine.

How to Tell Your Skin Type

Understanding your skin type is essential for finding the ideal routine, helping you to choose the best products to target your specific concerns.

Here are a few key tips to help you identify your skin type:

Balanced skin: Balanced skin is neither excessively oily or dry and doesn’t usually experience acne or sensitivity.
Oily skin: If you find your skin has a slightly glowy appearance throughout the day, it’s usually down to excessive sebum production. This skin type is prone to enlarged pores, blackheads and breakouts.
Dry skin: This skin type can often feel tight and rough, with visible dry patches.
Sensitive skin: Easily irritated, sensitive skin reacts to external factors such as certain products, environmental conditions. It can manifest as redness, itching, burning or a stinging sensation.

We have a huge range of skincare products for men, so you’re sure to find a formula suitable for your complexion.

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Step-by-Step Men’s Skincare Routine:

1. Cleanse

Every man’s skincare routine should start with a cleanser. They work to remove impurities and purify your complexion and should be used first thing in the morning and last thing at night.

The best way to apply a cleanser is by adding a splash of warm water to your face and massaging it in. You want to work it into the skin for at least two minutes, to ensure the product has truly activated and wash away using a warm cleansing mitt.

Our Cleansing Foam is suitable for all skin types. The combination of copper gluconate and lupin extract helps to regulate sebum production for a healthy-looking complexion.

2. Tone

Toners work to balance the pH levels of your skin, which ensures your complexion is smooth, supple and free from excess oil.

Toners also help to remove any residual impurities or cosmetic products that may have been missed during cleansing. Incorporating one may enhance the efficacy of subsequent products in your ritual and improve the overall texture and appearance of your skin.

Our Magic Moisture Mist is an innovative, lightweight mist that rehydrates the canvas with a cocktail of pollution-defying, antioxidant plant stem cells. It is the perfect second step-companion – especially if you have balanced, dry or sensitive skin.

For those with oily skin, our Silver Skin Tonic is the ideal choice. Formulated with a potent blend of colloidal silver, niacinamide and salicylic acid, this refreshing toner works to clarify and unclog pores

3. Eye Cream

The skin around the eyes has lower elasticity than the rest of the face, making it prone to signs of aging. Additionally, other factors like frequent shaving, exposure to environmental aggressors and lack of sleep can contribute to puffiness, dark circles, and dryness around the eyes.

Using an eye cream like our Reviving Eye Cream may help to address these concerns and protect the delicate skin while reducing the appearance of fine lines and wrinkles. Formulated with vitamin K, arnica and cucumber extract, it works to banish dark circles and refresh the skin for brighter-looking eyes.

To use, simply apply lightly to the eye contour with the ring finger to reduce drag on the skin.

4. Moisturizer

Hydrating the face is an essential step in any man’s skincare routine. Choose a moisturizer to suit your skin type and concerns, then apply to cleansed skin morning and evening.

Our Elemental Emulsion is the perfect multi-purpose product for a simple routine. This oil-free, lightweight emulsion can be used as a serum or an everyday moisturizer for men with balanced or sensitive skin to hydrate and soothe the complexion.

If you’re searching for a formula that’ll provide deep hydration along with anti-aging benefits, try our Cushioning Day Cream. Its fast-absorbing, buttery formula is suitable for all skin types.

However, if you want something more suited to an oily complexion, our Balancing Moisturizer is the ideal choice. The cooling gel formula controls shine, aids moisture retention and absorbs instantly into the skin.

5. Exfoliate

Men’s skin tends to have a thicker epidermis compared to women’s, so it will benefit from exfoliation.

Our hero product for men is the Refining Facial Polisher. Infused with the transformative powers of Hungarian moor mud to draw out impurities and clarify the skin, it works to brighten and smooth the appearance of the complexion.

It also has other benefits and can be used as a physical exfoliant or detoxifying treatment to purify and improve skin texture.

6. Shaving Cream

Men’s skincare routines often include the act of shaving. However, the key to a truly effective grooming ritual lies in understanding the importance of applying shaving cream before the process begins.

This seemingly small step holds significant value, extending beyond a mere lubricating function. By coating the skin with shaving cream, not only does it act as a protective buffer between the razor and the delicate skin, but it also works wonders by softening the hair and infusing the follicles with vital moisture.

The art of shaving, however, can still present challenges and potentially cause unwelcome irritation and dryness. Introducing a hydrating shaving cream, like our Soothing Shave Cream, can help to protect and nourish the skin and goes beyond mere functionality to put your skin first. It contains a combination of sea mayweed and vitamin E to calm irritation and boost collagen production, to leave the skin feeling soothed and replenished.

To achieve the ultimate shaving experience, apply a thin layer to freshly washed skin and enjoy a flawlessly smooth and comfortable shave, transforming your grooming routine into a truly gratifying ritual.

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